[1]施凤燕.提升民办高校新媒体宣传成效的策略研究[J].南通航运职业技术学院学报,2019,(02):21-24.[doi:10.3969/j.issn.1671-9891.2019.02.005]
　SHI Feng-yan.Strategic Research on Improving the Effectiveness of New Media Propaganda in Private Colleges[J].Journal of Nantong Vocational & Technical Shipping College,2019,(02):21-24.[doi:10.3969/j.issn.1671-9891.2019.02.005]
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提升民办高校新媒体宣传成效的策略研究(/HTML)
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南通航运职业技术学院学报[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2019年02期
页码:
21-24
栏目:
人文社科
出版日期:
2019-06-25

文章信息/Info

Title:
Strategic Research on Improving the Effectiveness of New Media Propaganda in Private Colleges
作者:
施凤燕
南通理工学院宣传统战部
Author(s):
SHI Feng-yan
Dept.of Propaganda and United Front Work, Nantong Institute of Technology
关键词:
新媒体;  民办高校;  宣传工作
Keywords:
new media;  private colleges;  propaganda work
DOI:
10.3969/j.issn.1671-9891.2019.02.005
文献标志码:
A
摘要:

新媒体具有时效性强、交互性强、可查性强以及信息量大的特点, 对于提升民办高校宣传工作水平, 提高

民办高校学生认同感、归属感, 扩大民办高校知名度、美誉度, 增强民办高校舆情把控力、应对力有着重

要意义。民办高校可以从转变认识、扩大共识, 凝练特色、打造品牌, 整合平台、线面互动等六个方面破

解经费紧张、人员不足、能力不高等现实困境, 充分发挥新媒体的作用, 提高宣传工作成效。

Abstract:

The new media is characterized by its strong timeliness, strong interaction, strong

traceability and large volume of information. It is of great significance to improve the

level of propaganda in private colleges, promote the sense of identity and belonging for

private college students, expand the popularity and reputation of private colleges, and

enhance the control and response of public sentiment in private colleges. The private

colleges can solve the real predicaments of cost, personnel and competence from the six

aspects of transforming recognition, expanding consensus, shaping brand, consolidating

platform and interacting online, through which the role of new media is fully exerted and the

effectiveness of propaganda is promoted.

参考文献/References:

[1] 极光大数据.2018年Q3移动互联网行业季度数据研究报告[EB/OL]. (2018-10-31) [2019-01-

08].https://www.jiguang.cn/reports/350.

[2] 中国互联网络信息中心.第42次中国互联网络发展状况统计报告[EB/OL]. (2018-08-20) [2019-01-

08]. http://www.cnnic.net.cn/hlwfzyj/hlwxzbg/hlwtjbg/201808/t20180820_70488.htm.

[3]沈洁.关于新媒体下高校宣传工作的几点思考[J].商, 2015 (35) :209-210.

[4]陈欣.高校新媒体建设现状及其在思政工作中的应用[J].新闻世界, 2017 (5) :55-58.

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更新日期/Last Update: 2019-09-04