[1]朱志海.传承与发展:通商品牌培育策略研究[J].南通航运职业技术学院学报,2019,(01):5-8.[doi:10.3969/j.issn.1671-9891.2019.01.002]
　ZHU Zhi-hai.Inheritance and Development: Research on the Strategy of Trade Brand Cultivation for Nantong Entrepreneurs[J].Journal of Nantong Vocational & Technical Shipping College,2019,(01):5-8.[doi:10.3969/j.issn.1671-9891.2019.01.002]
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南通航运职业技术学院学报[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2019年01期
页码:
5-8
栏目:
人文社科
出版日期:
2019-06-03

文章信息/Info

Title:

Inheritance and Development: Research on the Strategy of Trade Brand Cultivation for Nantong

Entrepreneurs

作者:
朱志海
南通航运职业技术学院教务处
Author(s):
ZHU Zhi-hai
Dept.of Teaching Affairs, Nantong Vocational & Technical Shipping College
关键词:
通商;  品牌传承;  发展;  传播;  培育
Keywords:
Nantong entrepreneur;  brand inheritance;  development;  propagation;  cultivation
DOI:
10.3969/j.issn.1671-9891.2019.01.002
文献标志码:
A
摘要:

通商精神是南通企业家走出国门、走向世界的重要推动力, 通商品牌是南通企业家形成凝聚力、向心力和

约束力的重要载体。相对于通商实业如火如荼的发展现实, 通商品牌的相关研究滞后很多, 这与江苏“三

强两高”文化强省的战略目标相违背。针对通商品牌的培育问题进行分析与研究, 探索通商品牌传承与培

育的实施路径, 让人们能更直观地感受这一文化基因的魅力, 有利于助推南通经济社会的转型升级和跨越

发展。

Abstract:

The spirit of Nantong entrepreneurs is an important driving force for them to go abroad and

globally. The trade brand of Nantong entrepreneurs is an important carrier for them to shape

cohesiveness, centripetal force and binding force. Relative to the reality of development of

their enterprises, the related research on trade brand is lagged behind, which is contrary

to the strategic goal of Jiangsu’s“three strengths and two heights”cultural province.

Focusing on analysis and research on the cultivation of trade brand, it explores the path of

the brand inheritance and cultivation of trade brand, which allows people to feel more

intuitively the charm of this cultural gene, and promotes the transformation and upgrading

of Nantong’s economy and society and leapfrog development.

参考文献/References:

[1]黄正平.强毅力行通达天下——新时期通商精神的传承与发展[J].南通航运职业技术学院学报, 2017,

(2) :1-3.

[2]庄道秋.通商缘何能达天下[N].中华工商时报, 2017-06-21 (5) .

[3] 习近平.决胜全面建成小康社会夺取新时代中国特色社会主义伟大胜利——在中国共产党第十九次全

国代表大会上的报告[EB/OL]. (2017-10-27) [2019-01-18]http://www.gov.cn/zhuanti/2017-

10/27/content_5234876.htm.

相似文献/References:

[1]黄正平.强毅力行 通达天下 ——新时期通商精神的传承与发展[J].南通航运职业技术学院学报,2017,(02):1.[doi:10.3969/j.issn.1671—9891.2017.02.001]
　HUANG Zheng-ping.Strong Perseverance Accessible to the World ——Inheritance and Development of Tong Merchants’ Spirit in the New Period[J].Journal of Nantong Vocational & Technical Shipping College,2017,(01):1.[doi:10.3969/j.issn.1671—9891.2017.02.001]

更新日期/Last Update: 2019-06-04