With the acceleration of urbanization, tourists’ consumption concept and behavior have also
changed. The integration of experience and tourism has also changed the form of traditional
tourism. In recent years, more and more tourists have begun to visit historical districts.
Therefore, how to make historical districts attract more tourists and improve their
experience has become a hot topic in the tourism industry. Taking Nantong Temple Street as an
example and from the perspective of tourist experience, this article studies the historical
district, analyzes the motivation, content and influencing factors of tourist experience in
the historical district. Combining the tourist experience development of mature historical
districts and under the background of tourist experience in Nantong Temple Street, it
analyzes and discusses the problems such as homogenous resource type, serious environmental
damage, incomplete tourism facilities, and insufficient development etc., and proposes
corresponding solutions — “humanized”development, improvement of environmental and tourism
infrastructure, creation of cultural atmosphere, expansion of publicity and joint
development, in order to carry out further tourism development for Nantong Temple Street and
improve the quality of visitors’ experience.