[1]周鉴 王蓉.新媒体在高校宣传思想工作中的运行困境与路径择定[J].南通航运职业技术学院学报,2018,(04):13-17.[doi:10.3969/j.issn.1671-9891.2018.04.004]
　ZHOU Jian WANG Rong.The Operational Predicaments and Choice of Paths of New Media in College’s Propaganda and Ideological Work[J].Journal of Nantong Vocational & Technical Shipping College,2018,(04):13-17.[doi:10.3969/j.issn.1671-9891.2018.04.004]
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南通航运职业技术学院学报[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2018年04期
页码:
13-17
栏目:
人文社科
出版日期:
2018-12-25

文章信息/Info

Title:
The Operational Predicaments and Choice of Paths of New Media in College’s Propaganda and Ideological Work
作者:
周鉴 王蓉
南通航运职业技术学院党委办公室
Author(s):
ZHOU Jian WANG Rong
Office of Party Committee, Nantong Vocational & Technical Shipping College
关键词:
新媒体;  高校宣传思想;  大学生
Keywords:
new media;  college&; apos; s propaganda and ideology;  college student
DOI:
10.3969/j.issn.1671-9891.2018.04.004
文献标志码:
A
摘要:
近年来, 以手机终端、移动媒体和互联网媒体为代表的新媒体技术迅速发展, 人类的传播方式发生了根本性变革, 催生了新的文化生产方式。作为宣传思想工作的新型载体, 新媒体对高校宣传思想工作的实效性影响越来越大。通过分析新媒体的特性优势, 正视新媒体在高校宣传思想工作中的运行困境, 从而合理利用新媒体技术传播社会主义正能量。
Abstract:
In recent years, new media technologies represented by mobile terminals, mobile media and Internet media have developed rapidly.The way of human communication has undergone fundamental changes, which has spawned new ways of cultural production.As a new carrier of propaganda and ideological work, the influence of new media on the effectiveness of college’s propaganda and ideological work is growing.By analyzing the characteristics of new media, it needs to rightly view the predicaments of new media in college’s propaganda and ideological work, so as to reasonably use new media technology to spread the positive energy of socialism.

参考文献/References:

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更新日期/Last Update: 2019-03-13